Aços Torres

Aços Torres is a distributor specialized in bar steel for industries such as heavy machinery, energy, oil and gas, automotive, and agribusiness.

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The challenge

After almost a decade online, the previous website had accumulated limitations that compromised the user experience and no longer reflected the company’s current positioning. The project required not just a point aesthetic update, but a complete redesign: from concept to implementation.

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The solution

The project was led by Rede TANTO, of which we are a part, in collaboration with Missemota on strategic alignments and Lokomotiv on the review and creation of the texts. We were responsible for the layout and development of the new website. The main deliverables were:

• Structured technical catalog, with individual pages for each type of steel, including mechanical properties, chemical compositions, and treatments, making technical consultation and organic search access easier;
• Technical weight calculator, an interactive tool to simulate weight and format to measure, adding direct value to the user’s project and differentiating the experience from competitors;
• Dynamic and interactive charts, custom-built to visualize properties such as yield strength, tensile strength, and hardness (HBW) in a clear and comparative way;
• Services and industrial capacity, featuring a stock of bars up to 1,500 mm in diameter (60 inches), plus cutting, trepanning, machining, and production for special projects;
• Certifications and sustainability, with the ISO 9001:2015 seal, a 12,000 m² industrial park with solar power generation, and steel recycling and waste disposal actions;
• Minimalist and modern design, prioritizing readability, visual hierarchy, and fluid navigation; and
• Multilingual support in Portuguese (main language), English, and Spanish, with reach in South American markets, including Brazil, Argentina, Uruguay, and Chile.

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The results

The new website was published in March 2026 and analytics data evidenced the positive impact of the new website:

• +19% growth in weekly average active users;
• +23% increase in page views;
• 36% of traffic from organic search; and
• Access recorded in three languages (PT, EN, ES), confirming the website’s international reach.

Client feedback was immediate and positive, with emphasis on the modern look, navigation clarity, and ease of finding content.