Aços Torres

Aços Torres is a distributor specialized in bar steel for industries such as heavy machinery, energy, oil and gas, automotive, and agribusiness.

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The challenge

After nearly a decade online, the previous site had accumulated limitations that compromised the user experience and no longer reflected the company’s current positioning. The project required not just a cosmetic update, but a complete redesign: from concept to implementation.

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The solution

The project was led by Rede TANTO, of which we are a part, in collaboration with Missemota on strategic alignment and Lokomotiv on text review and creation. We were responsible for the layout and development of the new website. The main deliverables were:

• Structured product catalog, with individual pages per steel type, simplifying technical consultation and improving organic search access;
• Steel weight calculator, an interactive tool that delivers direct value to technical users and sets the experience apart from competitors;
• Dynamic and interactive charts, custom-built to present product properties in a clear and visually appealing way;
• Minimalist and modern design, prioritizing readability, visual hierarchy, and smooth navigation; and,
• Multilingual support in Portuguese (main language), English, and Spanish, expanding the company’s reach to international markets.

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The results

The new website was launched in March 2026, and analytics data clearly showed the positive impact:

• +19% growth in active users on a weekly average;
• +23% increase in page views;
• 36% of traffic coming from organic search; and,
• Access recorded in three languages (PT, EN, ES), confirming the site’s international reach.

Client feedback was immediate and positive, with special praise for the modern look, clear navigation, and ease of finding content.