Aços Trefita

Aços Trefita has been operating for over 20 years in the manufacturing and commercialization of cold-drawn, peeled and polished, ground, rolled, forged, and pre-machined steels, as well as cast iron. ISO 9001:2015 certified, the company serves clients throughout Brazil and Latin America, with units in São Paulo and Minas Gerais.

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The challenge

The challenge was to translate the scale of the operation, positioned as holding the largest stock of steel for mechanical construction in Brazil, to the digital environment, organizing a technical catalog by product family and highlighting the company’s certifications and quality control.

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The solution

We were responsible for the layout and development of the new website. The main deliverables were:

• Structured technical catalog, with products organized by family and size ranges per category, plus a catalog of availability and chemical compositions;
• Highlighted differentiators, featuring the ISO 9001:2015 certification, the stock, and quality control with durometer, ultrasound, and optical spectrometer;
• Institutional structure, with the São Paulo and Minas Gerais units and the company’s manufacturing capacity clearly presented;
• Multilingual support for clients in Brazil and Latin America; and
• Direct channel with the client, with a WhatsApp chat for commercial contact.

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The results

Since its launch, the website has remained online as the showcase of the operation, with the technical catalog and quality differentiators permanently featured. The WhatsApp chat and multilingual support keep the website as a direct contact channel with clients in Brazil and Latin America.