Base Fatto

Base Fatto is a made-to-measure bedding brand, with its own collections that combine comfort, exclusivity, and durability. From bed sheet sets to duvet covers, each line carries its own identity and artisanal finishing.

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The challenge

The challenge was to translate the made-to-measure bedding positioning into an elegant shopping experience, with a catalog organized by collections and categories, product pages with variations, and lead capture protected against spam.

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The solution

We were responsible for the layout and development of the store. The main deliverables were:

• Catalog by collection and category, with bed sheet sets, duvet covers, embroidery, ribbons and classics, baby line, and blankets;
• Product pages with variations, allowing size and color selection directly on the product page;
• Shopping experience aligned with the brand, with simple navigation between collections and each line presented with its own identity; and
• Protected newsletter, with email capture for promotions and news and anti-spam protection via Cloudflare Turnstile.

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The results

Since its launch, the store has remained in operation and the catalog in constant expansion, with new collections added after delivery. The newsletter continues to capture sign-ups for promotions and news, keeping the website as a direct channel with the end client.