HiBonjour

HiBonjour is one of the first exchange agencies in Canada specialized in College and University programs for Brazilians. From Canada, where HiBonjour represents over 100 educational institutions, this experience expanded to several other countries across all 5 continents. Immigration through study is another specialty, with full institutional support and planning for a safe and smooth immigration process.

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The challenge

The previous HiBonjour website had accumulated limitations that hindered navigation and no longer reflected the brand’s current positioning. It was necessary to restructure the wide variety of content in an objective way, interconnecting it to facilitate user access, while also meeting the new visual identity and delivering a modern version of the site.

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The solution

The project was led by Rede TANTO, of which we are a part. Missemota created the new visual identity and Lokomotiv produced all the textual content. We were responsible for the layout and development of the new website. The main deliverables were:

• Organization, with a complete restructuring of the site’s content;
• Modern layout, visually pleasing and aligned with the brand’s new identity;
• Course search tool, custom-built to filter options by destination, objective, and length of stay;
• Integrations, with Google My Business and YouTube to automatically sync testimonials and videos, plus CRM integration; and
• Bilingual support, in Portuguese (main language) and Spanish.