HiBonjour

HiBonjour is one of the first exchange agencies in Canada specialized in College and University programs for Brazilians. From Canada, where HiBonjour represents over 100 educational institutions, this experience expanded to several other countries across all 5 continents. Today the agency operates in 15 countries and more than 130 cities, with programs ranging from language courses, High School, and teen groups to Colleges, universities, study and work, and immigration through study. Immigration through study is another specialty, with full support from the institutions and planning for a safe and smooth immigration process.

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The challenge

The previous HiBonjour website had accumulated limitations that hindered navigation and no longer reflected the brand’s current positioning. It was necessary to restructure the wide variety of content in an objective way, interconnecting it to facilitate user access, while also meeting the new visual identity and delivering a modern version of the site.

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The solution

The project was led by Rede TANTO, of which we are a part. Missemota created the new visual identity and Lokomotiv produced all the textual content. We were responsible for the layout and development of the new website. The main deliverables were:

• Organization, with a complete restructuring of the site’s content into a hierarchy of objectives, programs, courses, destinations, and duration, interconnecting them to make user access easier;
• Modern layout, visually pleasing and aligned with the brand’s new identity;
• Course search tool, custom-built to filter options by destination, objective, and length of stay;
• Integrations, automatically syncing Google reviews (testimonials from those who have already lived the experience abroad), YouTube videos, including the Canada Roadshow and webinars, and the Instagram feed, plus a budget request form integrated with the CRM and privacy consent (LGPD); and
• Bilingual support, in Portuguese (main language) and Spanish.

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The results

More than two years after its launch, the website remains in production and in constant evolution:

• Course search in continuous operation, as the gateway to the catalog of objectives, programs, courses, and destinations;
• Live content without manual intervention, with Google reviews, YouTube videos, and the Instagram feed syncing automatically;
• Active blog, with news and guides published regularly to support the journey of those planning their exchange; and
• CRM-integrated lead capture, with the budget request form feeding the agency’s sales funnel.

The client’s feedback was positive, with emphasis on the new content organization and the ease of finding programs and destinations.